Author Archives: Conrad Chua

A new road

After more than five years and 127 posts, I have decided that we will close this blog because of a combination of reasons.

Firstly, I have recently taken on a new role as the Executive Director of the Cambridge MBA. Karen Siegfried, a great friend and mentor, stepped down from that role to return to the US and start a new venture. I was fortunate and honoured that I was successful in my application to take over as Executive Director and started in this new role on 15th May.

While I have taken on additional responsibilities over the years, first adding the careers team and now the programme team, the blog has stuck to the admissions sphere. Over the last few months, I did feel that this focus on admissions was a bit restrictive and that explains why my last post was almost 4 months ago. I did think about changing the scope of the blog to include careers and the programme side of things but this leads to the second reason why we are closing the blog — we have more social media outreach now.

When I first started the blog, we were only just experimenting with using Facebook and Twitter to connect with our candidates. Today, we use linkedin, our website, twitter, weibo, WeChat, youtube, and other blogs for students to write about their experiences.

It will be sad for me personally to stop contributing to this blog. I enjoyed writing the posts and responding to comments, some of which were from candidates who later joined our programme and became great alums. The blog was very successful at one point when it had more average monthly visitors than the school website. This was a statistic that I was not proud of because that showed how poor our school website was at the time but I am happy it has now improved greatly and we no longer need to rely on this blog to connect with our candidates.

My team knows that I am a social media nut and I am always looking for new ways to connect with people although I still don’t get Snapchat. I enjoy the longform format that a blog provides so I am working with the team to launch a podcast series. So stay tuned.

Average is now the default

As my colleagues know, I am a podcast nut. I subscribe to more than 20 podcasts and listen to them every opportunity I can. One of the podcasts I listen to is On Brand, a podcast hosted by Nick Westergaard (@nickwestergaard on twitter) based in Iowa and features interviews with brand marketers. One recent episode… Continue Reading

The FT 2017 rankings

So I am writing this at 6:30am while listening to Coverville podcast episode featuring 90 minutes of Warron Zevon covers. I work best in the quiet morning although I draw a line at joining the 4am club. I’ve just updated a presentation that I do every year around this time to the current MBA class… Continue Reading

My 2016 Top 10 albums

Over the last three years, I have been posting my top 10 albums of the year on my twitter and private Facebook account. As I while away the last few days of 2016, I have posted my 10 albums of the year below. It definitely does not conform to any critics list and has my… Continue Reading

The artefacts of change

The business school is closed for the end of year holidays and while many students have taken the opportunity to recharge by spending time with families or travelling with friends, I have spent most of it at home doing errands and day trips. I personally hate contending with the crowds and traffic at Christmas. Nonetheless,… Continue Reading

Demonetisation but not as we know it

Much has been written about the impact on daily life arising from the Indian government’s decision to withdraw certain denominations of cash from legal tender in a bid to curb corruption. I personally don’t know enough about the situation in India to make any kind of judgement but it has been fascinating to hear from… Continue Reading

Playlist for those end of term exam blues

All the Cambridge MBAs breathed a huge sigh of relief this week as they finished their Cambridge Venture Project (CVP) presentations to clients as varied as ARM, Jaguar Land Rover, one of the first investors in Linkedin etc. The mood went stratospheric when news that Tom Stanley in the current class was in the starting… Continue Reading

This year’s Business Week MBA ranking

Bloomberg Businessweek has released their annual ranking of business schools for 2016. Curiously, they chose to release their ranking of US MBA programmes before Thanksgiving and made non-US schools wait till yesterday to learn where we stand in the ranking of international MBA programmes. I have always found this nomenclature amusing. Instead of calling it… Continue Reading

Thanksgiving playlist

It’s Thanksgiving weekend in the US but the pace of the Cambridge MBA means that there is little holiday respite for our American students. Students are balancing their course work with their careers search, participation in college activities and also their Cambridge Venture Projects. It is a stressful time so I thought I would share… Continue Reading